5 ways to grow your business
Entrepreneurs, big or small,
start-up or tycoons, all burn the midnight oil to strategize to take his or her
business to the next level. They all are aware that to stay is to upscale,
either horizontally or vertically.
Life is all about growing incessantly.
Likewise, a human body that grows physically, mentally, emotionally,
psychologically, and spiritually, so does the business.
By growing one thing you can
be sure that you will reap the benefit of economies of scale, thus cutting the
cost of production, faster break-even and nullifying the capital investments
quicker.
So what is the key to a
successful business growth strategy? Let’s delve into this quintessential
examination of How to expand your business.
So buckle up to be
enlightened by knowing the best ways to grow your business.
For a business to grow you
should understand every time is the best time to grow. It is now or never.
Here I will be focusing on
new-age businesses and the primitive ones. For primitive ones, you can read my
article separately addressing the topic.
First thing first, take the
help of technology. You probably know that it is much more expensive to lose
and an existing customer than to acquire a new one.
It is nearly impossible to
win back a fleeing customer.
How will you do that?
The answer lies in your CRM
(Customer management system).
Utilize your existing CRM to
the fullest. Use CRM to track your customers’ preferences and future decisions,
tracking those manually is cumbersome.
This will help you not only
to retain a customer but also to stay ahead of your completion who is
constantly trying to woo your customers away. For instance, send him some
unexpected benefits in email, based on his consumption of your services.
The word email brings me to
the next step towards growing your business.
There are thousands of
marketing strategies floating around, starting from, phone calls, messages,
newsletters, advertisements (Print & electronic), direct marketing, and the
latest addition “Social Media”.
However, the best form of
marketing and spreading words still keeps email marketing at the forefront. It
is the least disturbing, specific to target customers and products.
Build an email list and
enrich it. Enrich your email marketing strategies and improve the expertise to
grow faster.
The third strategy somewhat
stems from my first strategy, to grow your business with customer service.
Go ahead and create a
customer loyalty program.
As said earlier, it costs 3
times more money to acquire a new customer than to lose and an existing one.
The fourth and easier said
than one is to identify new opportunities.
It could be in the form of
boosting your online presence.
Time is fast passing by and
it is too mundane these days to only ponder upon improving your brick and
mortar establishments.
The world is going online
super digital highway.
The main chunk of
opportunities emerging from the digital marketing strategies, namely, SEO
Content-based marketing, and social media copies, among others. This is a great
way to leverage global platforms and tie-ups.
Last but not least, go on
forming strategic partnerships. Get more direct and indirect partners on board.
Spread a few words; make some noise on the digital media through affiliation, franchisees,
and collaborations. The days are gone where individual ability is enough to
grow businesses. It is now “Team Work” aligned with your vision and goals.
Well! That brings to the end
of our discussion on 5 ways to grow your business tips. This is my
2 pence, a brief anecdote towards addressing the top 5 ways to grow your
business.
Albeit, this is certainly not
an exhaustive study but surely something to harp on. There are many more
strategies that I can go on writing about, and I will surely do that if the
time permits.
Till then you can try the
aforesaid strategies. Do share your feedback. And surely do if you have already
implemented the strategies and whether or how it helped you for the fellow
readers to benefit more from your views.
LSIs
5 ways to grow your business online
5 ways to grow your business with
customer service
Top 5 ways to grow your
business
5 ways to grow your business tips
5 ways to grow your small business
to a large one
Key to a successful business
How to grow business online
How to expand your business online
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